What is an Appraisal?

Unlocking the True Value of Your Investment

Your home purchase is more than just a transaction; it’s a milestone. For most, it’s the single largest investment they’ll ever make. Whether it’s your dream home, a second vacation escape, or a strategic investment, the world of real estate is a complex web of financial intricacies, involving multiple players working in harmony.

You’re probably familiar with the faces of this intricate dance. There’s the trusted Realtor, guiding you through the labyrinth of listings and negotiations. The mortgage company steps in to provide the financial fuel that powers your homeownership dreams. Then, the title company ensures that every i is dotted and every t is crossed to ensure a smooth and transparent transition of property ownership.

Yet, there’s one crucial element often overlooked amidst the flurry of paperwork and signatures: ensuring that the value of your property aligns with the investment you’re making. It’s a vital piece of the puzzle that safeguards everyone involved in the real estate process.

This is where the appraisal takes center stage. An appraisal serves as an impartial, unbiased estimate of what a buyer should expect to pay or a seller should receive for their piece of real estate. In this transaction, knowledge is power, and both buyer and seller must be informed parties.

To become an informed party, most people turn to a licensed, certified, professional appraiser. These experts are your assurance that you’re getting the most accurate estimate of the true value of your property. When the stakes are high, and precision matters, trust in an appraiser who brings clarity and confidence to your real estate journey.

Who We Work For

An appraisal report provides an unbiased, professional assessment of the value of a property. But who exactly needs such a report? Let’s delve into the parties and situations that commonly necessitate an appraisal.

Home Buyers and Sellers:

Why? To determine a fair market value for a property, ensuring neither party is at a disadvantage.

Banks and Mortgage Lenders:

Why? Before approving a loan, lenders need to ensure that the property’s value is in line with the amount being borrowed. This mitigates their risk.

Real Estate Agents and Brokers:

Why? While they often conduct Comparative Market Analysis (CMA), an appraisal offers a more thorough and definitive value assessment.

Estate Executors and Attorneys:

Why? For estate planning, settling estates, or determining tax liabilities, a current property value is essential.


Why? Those looking to refinance, take out a home equity loan, or challenge property taxes can benefit from knowing their home’s current value.

Insurance Companies:

Why? To determine the replacement cost of a home for insurance purposes.


Why? An accurate property valuation helps investors make informed decisions about purchasing or selling properties.

Government Agencies:

Why? In cases of eminent domain, public land acquisition, or other governmental purposes, a clear property value must be established.

Divorce Attorneys or Parties in a Divorce:

Why? Dividing assets can be complex. An appraisal ensures a fair distribution based on the property’s value.

Relocation Companies:

Why? When assisting employees in moving for work, these companies often need property valuations.

In Conclusion

Appraisal reports play a pivotal role in numerous real estate and financial scenarios. They ensure transparency, fairness, and informed decision-making, benefiting all parties involved.

We have worked with Priority Appraising for over 12 years and they consistently deliver quality appraisals in a timely manner.  Ron and his team are highly competent and a joy to work with.  We can always count on them to represent First Choice Appraisal Management and our clients with integrity and professionalism.

- Jeff Richards, Certified Residential Appraiser

We have been honored by First Choice Appraisal Management as appraiser of the year 2016 and 2017 (the only two years this award was given)

“Priority appraising has gone above and beyond the call of duty to accommodate my needs. Every appraisal is done in a matter of days not weeks, like some other companies. It is a privilege to work with such a classy and professional establishment. Priority Appraising is the company that all others are measured by.”

- Jeff Miller, Town & Country Home Loans

“As the owner of a mortgage company, I am assured that through Priority Appraising, I can count on quality work and quality turn-around times.”

- Kevin Hancock, Mortgage Express

find us

1365 Tolman Creek Rd.
Ashland, OR 97520

Tel: 503-807-5538