About Us

For over two decades, Priority Appraising has been the go-to full-service residential appraisal company, proudly serving the vibrant communities of the Portland metropolitan area and Southern Oregon since 2003.

At the helm of Priority Appraising stands Ron Albano, a seasoned appraiser with over 20 years of invaluable appraisal experience. Ron’s unwavering commitment to the field of appraising has seen him navigate through the tumultuous financial crisis of 2001, weather the storm of the real estate market collapse in 2008, and tackle the recent challenges posed by the recent pandemic. In times of uncertainty, industry professionals consistently turn to Ron, recognizing his unparalleled expertise and unwavering trustworthiness.

What sets Priority Appraising apart is our dedication to responsiveness and rapid turn times. We understand that time is of the essence, and our appraisals will never be the cause of a delayed loan. Moreover, we recognize the importance of representing lenders with the utmost professionalism and friendliness towards their clients and real estate professionals, ensuring a seamless experience that fosters future business relationships. It’s no surprise that a significant portion of Ron’s work comes from repeat business, a testament to our unwavering commitment to excellence.

Coverage Area

  • Multnomah
  • Washington
  • Clackamas
  • Columbia
  • Surrounding areas depending on availability

Now serving Jackson and Josephine counties! Call to learn more.


Chief Appraiser & Founder

From the baseball diamond to the world of real estate, Ron’s journey is as dynamic as it is inspiring. A proud Southern Oregon native, his diverse experiences and passions shape his unique approach to real estate appraisal.

🌲 Rooted in Oregon: Raised in Southern Oregon, Ron’s love for his home state runs deep.

A Swing and a Hit: Beyond his role as an appraiser, Ron has a rich history as a college baseball player and is currently an avid coach for his son’s team.

🎹 Keys of Passion: A piano and guitar enthusiast, Ron has an ear for both music and market values.

🎓 A Journey East: With a Bachelor’s degree in Literature from Pacific University under his belt, Ron, alongside his wife Amy, ventured to Japan where he taught English on the JET program and coached middle school baseball, embracing and cherishing three unforgettable years.

🏡 Real Estate Maverick: Since purchasing his first real estate investment in 1998, Ron’s been unstoppable. From earning his assistant’s appraiser’s license in 1999 and appraiser certification in 2003, to setting records in Portland for his broker tours, his contributions to the industry are noteworthy. 2016 marked Ron’s foray into home renovations. His projects aren’t just impressive; they’re record-setting, with a broker tour in 2018 drawing an unparalleled crowd.

👨👩👧👦 Family First: Whether he’s cheering for his daughters at their tennis or volleyball matches, going to guitar lessons with his daughter, coaching baseball or enjoying a game of tennis with Amy, his beloved wife of 30 years, Ron’s family is his compass and joy.

We have worked with Priority Appraising for over 12 years and they consistently deliver quality appraisals in a timely manner.  Ron and his team are highly competent and a joy to work with.  We can always count on them to represent First Choice Appraisal Management and our clients with integrity and professionalism.

- Jeff Richards, Certified Residential Appraiser

We have been honored by First Choice Appraisal Management as appraiser of the year 2016 and 2017 (the only two years this award was given)

“Priority appraising has gone above and beyond the call of duty to accommodate my needs. Every appraisal is done in a matter of days not weeks, like some other companies. It is a privilege to work with such a classy and professional establishment. Priority Appraising is the company that all others are measured by.”

- Jeff Miller, Town & Country Home Loans

“As the owner of a mortgage company, I am assured that through Priority Appraising, I can count on quality work and quality turn-around times.”

- Kevin Hancock, Mortgage Express

find us

1365 Tolman Creek Rd.
Ashland, OR 97520

Tel: 503-807-5538